With over 800 million users, Facebook is already a giant among giants. Many of its users use their Facebook account on a daily basis and many use their mobile devices to interact with it.
Businesses have had the opportunity to reach out to consumers on Facebook via Facebook ads. The ads can be targeted using the demographic features and can be cost effective if done correctly.
One of the areas that Facebook has not capitalized on as of yet is mobile advertising. However, this is rumored to be right around the corner and could be a game changer.
With mobile users growing by the minute- many of them as Facebook users, imagine the ability for a business to pop an ad into a users Facebook experience. It is likely that Facebook will soon allow businesses to insert "featured stories" into the mobile option.
So, prepare your business for yet another option to connect with your customers.