The new year is right around the corner and businesses want to improve their customer volume in 2012. With changes in customer social interactions, technology and marketing, I want to provide you with 5 steps that your business can take, right now, to drive more clients (and revenue) through your doors.
1. Capture More Information
Businesses make a large mistake in not collecting information from their prospects or customers. Many people raise their hand to say 'I want what you've got'. But, unfortunately, most businesses miss their cue and have no easy way to capture information for later follow up with them.
As Julie Roberts said in Pretty Woman, "BIG Mistake".
Those who have an easy way to capture information can follow up and sell again and again. Instead of only selling to your customers one or two times, why not create a system of follow up for future purchases from you.
2. You Need To Use More Than eMail
Business owners incorrectly think that because they send out an email newsletter to a list that they have built, they are good to go.
Depending upon your audience, this could be completely unopened email that doesn't sell your stuff at all. In fact, the standard open rate for email is approximately 15-20%. You can do much better than this.
Most business owners use email because they understand it and it is pretty affordable. However, there are many other ways to communicate with your customers in addition to email.
So, refine your email process and add other channels of communication. It's not about you, it's about them.
3. Engage them with a promotion
Everyone loves something for free (or with a good discount). Use this to your advantage in 2012 and develop several campaigns that offer a special promotion for your products or services.
As an example, a spa might offer a free manicure with the purchase of a larger spa package. But, make sure that in order to receive the special offer, the customer has to give you something in return. That something may be their information to connect with them.
By creating these campaigns, it gets your customers involved and enables you to grow your list for follow up. But, remember, it must be easy (see #1).
4. Create a VIP club
Not only do your customers want a great deal, but they want to be recognized. So, why don't you create a VIP club?
Your VIP club may be an additional fee or a monthly charge, but you'll reward them with increased value. You may give your VIP members additional savings, create special events for them or provide them with more one on one contact with you.
For example, a restaurant may offer a special night where their VIP members gain access to the chef and some helpful cooking tips.
Membership has its privileges.
5. Deliver Value
More than anything, 2012 has to be your year to provide unbelievable value to your customers.
Customers have come to expect great service and products and you need to deliver. By providing unmatched value, you can become the leader in your niche or industry. Train your staff, handle issue and thank your customers. It goes a long way and your customers will develop loyalty towards you.
Businesses can look at the new year as a time of troubling times with a sputtering economy. I would suggest that instead, you look at it as a time of great opportunity to grow your business like never before.
Make 2012 your best year ever!