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business thoughts

Are You Giving Your Customers What They Want?

Many businesses are not certain which path to take in our new digital world.  They have grown their business in a traditional world of newspaper ads, radio spots and yellow pages and new online marketing has thrown them off course. Worse yet, some businesses are mentally unaffected by the changes.  They either believe this new "online world" won't have any…

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Automated Follow Up – Put Your Marketing On Auto Pilot

Automated Follow Up – Put Your Marketing On Auto Pilot Surprisingly, the number of businesses that actually have a plan in place to automatically capture leads with automated follow up is small.  This is likely one of the biggest mistakes that is made. Why? Because the prospect has already been driven to your site.  They have already found your site…

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Capturing Leads – What Most Sites Are Missing

When businesses create their websites, they often fail to establish a good way to capture leads.  This is often due to the fact that businesses fail to recognize that websites should be fully used as a tool, not just as a book of information. As an example, if I bought you a car from the local dealership and asked you…

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Business Websites: Pretty vs. Productive

Many business owners are convinced that because they have a business website, they are 'good to go' when it comes to marketing their business online.  They incorrectly believe that since they have 'something' up and running, they are on equal footing to all of their competition.  And if they have a 'pretty' site?  Well, that's the gold standard…right?.  But is…

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Automating Your Leads and Follow Up

One of the monumental failures of many business websites is their lack of ability to grab their prospects information.  I'm sure that you've heard the statistics that it takes about 7 exposures to your brand before someone buys from you.  So, why would you expect a person to come to your site and immediately buy your products or services?  What…

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